Marketing and distribution to consumers and trade
After all the research and strategic planning comes marketing and distribution to consumers and trade. Best practice for tourism experiences is through the digital space. Today, more than 75% of travellers research or book travel online (Google Travel Trends 2020) and this number is increasing every year as generations shift and change.
Global Storytellers is an industry leader in this space and can create all your client-facing communications from websites driven by storytelling and visual impact to access to a mobile travel app – a state of the art retail booking and distribution system curated specifically for the Global Storytellers family. This holistic mobile travel app connects existing experiences, attractions, travel details, people, and events, creating storytelling trails throughout the world.
As trade distribution channels vary greatly from market to market, Global Storytellers can help you navigate the structure of the distribution system and market your experience for the best awareness and conversion.
Global Storytellers offers turn-key curation of best practice indigenous tourism experiences by taking a holistic destination and experience management approach that includes planning, implementation, regular reviews, and assessment.
One of the areas that sets Global Storytellers apart as a specialist tourism consultant is the fact that we have ‘skin in the game’ through tried and true experiences successfully operating today. Not only can we review, plan, and interpret your vision on paper, providing you with all the necessary research and insights, but we also have years of experience in implementation and investment.
Having the desire to create experiences and trails is one thing but getting stakeholder engagement and project buy-in is another. Our wealth of experience in working with government organisations, local body councils, communities and commercial entities has given us the edge and is what will help drive your vision and project to the desired outcome.
Over the years, Global Storytellers has been involved in developing a more innovative approach in combining personal storytelling, real stories, and experiences with state-of-the art technology to offer the most innovative, interactive, and educational way to experience travel.